Bold, clean, and effortlessly western — the Rowan is a modern rancher built for the woman who leads with quiet strength and unmistakable style. Its firm shape, lifted brim, and structured silhouette give it that striking presence the rancher shape is known for, while the adjustable inner band makes it easy to dial in the perfect fit.

Crafted from premium merino wool felt, the Rowan holds strong in every season — from dusty rodeo grounds to Sunday markets to wide-open backroads. Water-repellent, durable, and made to last, it’s a hat that speaks before you do.

Timeless. Confident. Western to the core.

The kind of piece you’ll wear again and again.

Details

• Structured 3 ¾” lifted rancher brim

• Firm, stiff merino wool felt body

• Teardrop-style crown

• Adjustable cotton sweatband for a custom fit

• Water-repellent construction

• Premium 100% merino wool felt

• Made in Ecuador

Sizing

Adjustable Inner Band

• S/M: Fits 54–57cm

• M/L: Fits 54–57cm (same size as S/M, just labeled differently)

• L/XL: Fits 58–61cm

* Product color and quality as seen on a monitor may vary slightly compared to actual items due to photography lighting conditions and individual screen color calibration. Please contact Wilder and Soul for questions regarding additional item details.